Segel Associates generated an incredible 50 news stories for The 2022 Haddonfield Skirmish! The event was covered by nearly every major news outlet in the Philadelphia region, including the Philadelphia Inquirer, Philadelphia Magazine, NJ.com, 6abc, NBC10, and WHYY. It also generated many stories in local outlets, including the The Retrospect, Haddonfield Patch, Haddonfield Sun, Haddonfield Today, NJ Monthly, Courier-Post, Visit South Jersey, New Jersey Digest, New Jersey Isn't Boring, The Sun Papers, NJMom, and NJ Patch. Importantly, it earned coverage in contextual outlets, including Patriot Connections, ReenactorInfo, and Revolutionary NJ.
All in all, the event generated more than 3 million media impressions (calculated by the average online audience of the outlets, circulation, and/or air times of stories) for an estimated publicity value of more than $132,000!