Bully Bows

Wholesale Trade Launch

To herald the brand’s debut at the Philadelphia Gift Show, Segel Associates crafted a compelling story that captivated the media, and potential customers.

The message: a portion of the proceeds from every Bully Bows sale benefits a chosen charity, shelter or animal welfare cause. The brand story was shared on social media and in the number one gift industry trade publication, Gifts & Decorative Accessories, driving traffic to the trade show and website.