ABC Discount Appliances | A Chain Reaction

Owner Rich Super was queried about supply chain disruption as a result of the container ship "Ever Given" getting wedged in the Suez Canal, a crisis compounded by the Covid-19 pandemic.


Super was quoted on SouthJersey.com where he explained how his family business differentiates itself in ways that benefit consumers. "We can spin on a dime without waiting for something to go through a chain of command,” Super says. “We belong to a national buying group of about 500 members and we’re all ordering extra. If the buying group gets a special buy on a certain washer, we bring it in so we can show customers we have this in stock now. As things come in, we’re keeping them in our warehouse. I don’t cancel any orders even if the customer canceled it. Without that chain of command, we’re much more flexible.”